Overview of the extreme sports sector after Covid-19Monday, September 27, 2021 Industry overview by Ani
The sports invented by the Victorians and the ones that were before them have become blurred. The courts for tennis were not mapped out to accommodate players who could spin at 140 mph and unleash the groans of a Roman amphitheater on a hefty crowd. Cricket lost the sportsmanship claims of many when fast bowlers started to be employed against tail-end batsmen. at the very least, spin bowlers in opposition to slow batsmen had a degree of class. These considerations caused us to think it was the right time to create new sports.
Sportsmanlike behavior, and its reliable companion of random skill, went out the window after the money-making gangs made the sports industry. Football is now an unimaginable amount of applause for the absurd. Wimbledon can be described as a sweaty, crowded traffic jam, which is served as an incentive for wealthy sponsors. Innovation is always met with criticism. However, the British pioneered something that has was widely adopted around the globe, extreme sports.
The majority of people have a hate-love relation with fear. They also appreciate a certain amount of recklessness. The most extreme sport is founded on an uncontrollable innocence that is nourished by the naiveté of disdain.
The term “extreme” or adventure sports have seen a surge in popularity recently, as has an explosive increase in enthusiasm for physical activities across the globe. The pioneers of this trend are Extreme International, which, being launched as a TV channel in 1999 at peak of the first Internet boom they have been promoting and growing the popularity of extreme sports very strongly.
The channel’s initial expansion brought it to more than 60 countries across the globe with broadcasts in multiple languages. But the world today is a vastly different place than it was back then as well as the industry has changed and with the status of linear television declining Extreme’s digital outlets’ clock around 50 to 100 million video views per month.
Alongside the digital shift over the last year, Extreme Sports has also set its own travel, marketing, and event arm to complement its media offerings. The four pillars of the business expand the scope of its operations but put it in the center of the adventure world which is where it promotes extreme sports, not only to its own fans but also to the world at large, but also within the sports business as well.
However, as with all sectors in the industry, coronavirus outbreak-induced stress is a natural consequence.
How has Covid affected the extreme sports sector?
There are restrictions on events and travel in the most remote parts of the globe and lockdown has a tendency to restrict the amount of time we have to spend on our time off – but studies show that people are searching for ways to be active.
Based on Alistair Gosling, Founder, and CEO of Extreme International, it’s not just cycling and running that are experiencing an increase in popularity the extreme and adventure sports are as well.
“What we’re witnessing in the market is that extreme sports and producers of equipment are enjoying the most successful year they’ve ever experienced. The equipment is all gone. Kites, surfing, biking, windsurfing, or stand-up paddleboard… Manufacturers are out of stock. Because many people are at home and thinking ‘what could I do to be enjoying my time and gets me physically active?
“So I’m expecting an enormous growth in our industry to come that we’ve never experienced before. The area we work in has the most incredible health and fitness or mental and wellness benefits, and it also goes back to the government’s strategy (on physical and health).
Gosling believes that the coronavirus shutdown has increased the interest of the general public in adventures. In the spring, millions were trapped in their homes for more than ten hours each day and with winter approaching, many are likely to see 2022 as an opportunity to live an active lifestyle. In particular, younger people are eager to leave their homes or take part in holiday activities once they are legal to go out.
It’ll be one of the first to bounce back, this area, because of the demographic we’re dealing with, Gosling said. People are getting active in their local areas, but from the business perspective, whether you’re doing it in your country or whether you’re doing it internationally, it doesn’t matter, the industry is still in the mix.
The desire of the public to be active following this pandemic has been something that an increasing number of organizations are hoping to capitalize on in the next few years, be it the returning of events that encourage participation in mass or the return of travel and tourism.
Gosling is actively involved in international tourism. She sits on the International Advisory Board of the Saudi Arabian Qiddiya project, which aims to transform into a village called Qiddiya located close to Riyadh as a global center for leisure, sports, and entertainment. The plan is based on the experience of Extreme International in adventure in travel and will leverage the partnership to increase tourism to the city, which is expected to be constructed in the context of the Saudi administration’s Vision 2030 project.
According to the project’s organizers, the plan aims to boost the economy, encourage the start-up spirit, and promote female empowerment in the Kingdom. Importantly, it aims to increase Saudi household expenditure on entertainment and leisure until 2030 as a way to encourage physical and healthy fitness.
“Saudi is using adventure and extreme sports as one of its key pillars to drive tourism into it – that’s really a key driver,” Gosling said. So whether it’s physical or digital they are working together with the Tourism Authority and a bunch of other sports organizations to develop the plan.
There are other issues that the company will have to address in the coming months. A dispute with race series owned by Alejandro Agag Extreme E, for example, is the reason why legal proceedings have been started. Gosling claims that the electric motorsports series violated Extreme International’s rights.
As the world emerges from the coronavirus epidemic, the importance of fitness and well-being is something all companies in the sports industry should be thinking about. Other topics like sustainability, which is a major issue for this year’s Extreme E motorsport series, were on the forefront of the minds of many prior to the pandemic and Gosling believes that this will be much more urgent.
Benefits of Extreme Sports
Extreme sports allow people to stay physically active and fit while enjoying the satisfaction of taking part in a thrilling sport. In conjunction with healthy eating habits help improve immunity and resist common illnesses. Research has also proven that exercising and sports aid in achieving a healthy life balance and work.
Extreme sports can test you to psychological and physical limits. If you’re in this situation, it’s very easy for you to get lost in your thoughts, and that could result in potentially hazardous errors. People who frequently perform actions like flying off an airplane modify the chemical composition of their brains. If this happens you are more able to remain at peace and in control during difficult situations. Also, extreme sports can help make your life easier to handle.
Do you feel almost crippled by fear? It’s something every person experiences from time to the other however, those who take part in extreme sports have the ability to transform their fear into positive experiences. There are probably not many people who don’t get scared the first time they leap out of an aircraft or attempt bungee jumping. However, doing these activities and ensuring that you are able to safely reach the other side can assist you in reducing the fear reaction. Also, you’ll learn to employ coping techniques like the practice of meditation for your benefit.
Being successful in business, and in life generally can appear to be a daunting task. However, the truth is that maintaining an attitude of humility is vitally important. It makes us feel more connected to others and helps to avoid the creation of a negative image. In extreme sports, you need to accept that you’re not immortal or perfect. In order to be able to endure the challenge, you need to be aware of your mortality, and learn to safely use your safety equipment, and be able to follow your coach’s instructions.
Extreme sports require you to the challenge of overcoming physical obstacles. It’s certainly not an easy task to climb a mountain. If you are able to conquer these challenges, the rewards will be far greater than physical. Research has found a clear connection between an extreme sport and greater confidence in yourself. This is logical when you think about the fact that completing a task that is physically difficult is something you ought to be confident about. Self-confidence boosts will have an impact throughout your life, making extreme sports a great choice for anyone who is physically able to meet the challenges that are required.
If you’re trying to be in the best physical condition you can get extreme sports are typically the best option. In addition, they are also much more enjoyable than your typical exercise routine. Skateboarding is an excellent illustration of this because a person burns up to 500 calories in an hour riding their skateboard. Of course, you’ll have the greatest results by working on challenging surfaces and perform tricks on skateboards in this time frame instead of simply walking on flat terrain.
Anyone with a good balance may improve it. This is precisely what the majority of extreme sports can help you accomplish. Remember that if you’re naturally weak or suffer from any health issues that hinder your balance, it might not be a good idea, to begin with, one of the riskiest extreme sports. For instance, something as basic as skating on flat ground will cause the body into becoming stable. In the absence of this, you’ll remain unstable all the time and could be involved in a number of accidents. The process is like learning to cycle, except which you could slip a few times but your body will eventually get used to the new requirements for balance.
Humans are social by nature. Even those who are introverts still require some degree of social interaction to stay well-adjusted emotionally. Research has revealed that social interaction is essential for cognitive functioning. This is another aspect where extreme sports get high marks due to the fact that most of these activities involve other people. For example, you’re much more likely to skateboard or leap out of a plane with a companion. This can help strengthen the bond between both of you. It can also provide you with many advantages of socializing.
Before you embark on any sport that is extreme, you must make sure that you’re mentally and physically competent to perform the required tasks. When you are prepared to start you’ll be able to choose from a variety of thrilling sports sure to make you feel adrenaline-pumped!